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Marketing and development, run as one connected team instead of separate vendors.
Explore All Services →Developed and managed high-performing Facebook and Instagram advertising campaigns for Bushtracks to increase qualified traveller enquiries, drive online safari bookings, and maximise advertising performance through audience targeting, creative optimisation, and conversion-focused campaign strategies.
Bushtracks is a luxury safari company specialising in tailor-made African safaris, private air expeditions, and small-group wildlife experiences across Southern and East Africa. With increasing competition in the luxury travel sector, the brand needed to reach affluent travellers, generate qualified booking enquiries, and improve online reservations through highly targeted social media advertising.
Create a high-converting Meta Ads strategy that would:
Increase direct online safari bookings.
Reach high-intent luxury travellers.
Generate qualified enquiries at a lower acquisition cost.
Improve return on advertising investment.
Build brand awareness among premium travel audiences.
The stages ran in sequence — each one shipped before the next began.
Conducted audience segmentation based on traveller interests, luxury travel behaviour, safari destinations, demographics, and remarketing opportunities. Designed a full-funnel Meta advertising strategy targeting travellers interested in African safaris, wildlife, adventure travel, and premium holiday experiences.
Created visually engaging Facebook and Instagram ad creatives showcasing breathtaking wildlife photography, luxury lodges, exclusive safari experiences, and personalised itineraries. Developed persuasive ad copy with strong booking-focused calls-to-action and launched multiple campaign variations for continuous testing.
Continuously monitored campaign performance by refining audience segments, optimising placements, testing creatives, improving landing page relevance, implementing Meta Pixel conversion tracking, and reallocating budgets toward the highest-performing campaigns.
Scaled winning campaigns using lookalike audiences, dynamic remarketing, and conversion-based bidding strategies to increase online bookings, reduce cost per acquisition, and maximise advertising efficiency while maintaining consistent lead quality.
The Meta advertising campaigns significantly improved Bushtracks' digital acquisition performance by attracting high-intent travellers, increasing booking conversions, and delivering measurable growth in online safari reservations through data-driven campaign optimisation.
The Meta advertising strategy significantly increased our online safari bookings while helping us reach highly qualified travellers interested in luxury African experiences. The combination of creative storytelling, precise audience targeting, and continuous optimisation delivered exceptional campaign performance and measurable business growth.
Whether you're in travel, hospitality, luxury experiences, or tourism, we create high-performing Facebook and Instagram advertising campaigns that generate qualified enquiries, increase direct bookings, and maximise your return on advertising investment through data-driven performance marketing.
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